Devialet Appoints Isack Hadjar as First Global Brand Ambassador
Paris, April 21, 2026 — Devialet, the renowned French leader in high-end acoustic engineering, has officially announced a new partnership with rising Isack Hadjar, one of the most promising talents in Formula 1 and a member of Oracle Red Bull Racing.
As part of this collaboration, Hadjar becomes Devialet’s first-ever Global Brand Ambassador for the next two years. This strategic partnership unites two performance-driven worlds: elite motorsport and cutting-edge high-fidelity audio. Both Devialet and Isack Hadjar share a relentless commitment to precision, innovation, and excellence—core values that define their respective fields.
High-End Audio Meets Formula 1 Performance
The collaboration between Devialet and Isack Hadjar highlights the parallels between high-performance racing and premium sound engineering. The intense G-forces experienced in a Formula 1 cockpit mirror the powerful, immersive sound delivered by Devialet’s advanced audio systems.
On the track, Hadjar demonstrates exceptional control, speed, and technical mastery—qualities that resonate with Devialet’s approach to sound reproduction. Known for its proprietary audio technologies and signature “Devialet sound,” the brand creates deeply immersive listening experiences defined by clarity, power, and precision.
A Shared Vision of Innovation and Excellence
While Isack Hadjar pushes the limits of performance in motorsport, Devialet continues to redefine what is possible in high-end audio. This partnership reflects a shared philosophy: excellence is achieved through bold innovation and uncompromising standards.Devialet’s audio products are engineered to deliver not just sound, but a visceral emotional experience—much like the adrenaline rush of Formula 1 racing.Together, the brand and the driver embody a modern vision of performance that blends technology, emotion, and precision.
Strengthening Devialet’s Global Brand Presence
As Global Brand Ambassador, Isack Hadjar will represent Devialet on the international stage, showcasing French innovation and avant-garde engineering to a new generation of audiophiles and technology enthusiasts. He will play a key role in upcoming product launches, exclusive collaborations, and global marketing campaigns, reinforcing Devialet’s position as a leader in the premium audio market.
Jacques Demont, Chief Executive Officer of Devialet, states:
"At Devialet, we have always stood for disruption, constantly pushing boundaries. We immediately recognized that same raw, uncompromising audacity in Isack. By joining one of the most prestigious teams for the 2026 season, he has established himself as a fearless figure whose determination and authenticity challenge the established order. His relentless pursuit of excellence makes him the ideal voice to express what high technology fundamentally is: a means of restoring sound to its living force and innate power."
Isack Hadjar, Formula 1® Driver, states:
"On track, my life is about finding the perfect line and pure adrenaline. What immediately struck me about Devialet is its authenticity and refusal to compromise on performance. In the cockpit, I experience moments of extreme physicality—and that's exactly what I feel with Devialet sound. It's raw, it's powerful, and it hits you in the gut. I'm proud to be the first ambassador for a French house that isn't afraid to break the rules with so much audacity."
About Devialet
At the cutting edge of acoustic engineering, Devialet was founded on a bold conviction: the transformative power of sound should be accessible to all. The company’s mission is to create deeply immersive, physical listening experiences—moments where sound becomes tangible, emotional, and truly alive.
Driven by relentless innovation, Devialet’s engineers continuously redefine the limits of audio performance. By combining breakthrough technologies with refined, functional design, the brand delivers products that seamlessly merge sonic excellence with aesthetic precision.
Devialet’s success is rooted in more than 250 patented innovations and a portfolio of industry-defining technologies. These advancements power its flagship products, including the Devialet Astra integrated amplifier, the Devialet Phantom speaker range, the Devialet Gemini II earbuds, the Devialet Dione soundbar, and the Devialet Mania. Collectively, these products have earned more than 100 international awards.
Committed to promoting French excellence on a global scale, Devialet has developed a strong ecosystem of industrial partnerships with leading companies such as Safran, ArianeGroup, Alpine, and BYD Group. The brand also engages in prestigious cultural collaborations, notably with the Opéra national de Paris, alongside various artistic partnerships.
Through these initiatives, Devialet extends its acoustic expertise beyond consumer products—bringing high-fidelity sound to institutions, cultural venues, and businesses worldwide. In doing so, the company continues to elevate artistic expression and actively shape the future of sound.
ABOUT ISACK HADJAR.
Isack Hadjar embodies the audacity of a new generation of drivers. Revealed at the age of seven through karting, the French driver has enjoyed a meteoric rise, crowned by several victories in junior categories which earned him a place in the Red Bull Junior Team. Since 2025, he has been a Formula 1® driver for the legendary Oracle Red Bull Racing team. Today, Isack Hadjar stands as one of the world's most promising talents in motorsport—a natural talent and a well-regarded personality who combines methodical discipline, determination, and performance
As Devialet and Isack Hadjar redefine performance across sound and speed, the Devialet brand’s universe can be experienced in Belgium at HIFILORD Antwerp, the destination for high-end audio excellence.